EveryMundo creates innovative performance marketing technology across the globe for the airline industry and they needed a brand refresh and new website to support their expanding product line. To position them for future growth and self-management, Whitelabel developed a hand-tailored WordPress site and designed custom illustrations and iconography to represent EveryMundo’s impactful brand and products.

Interactive Design
Information Architecture
App Development

The Challenge

EveryMundo was in a growth phase and their previous site had reached its logical limits. With new product offerings coming online, they turned to Whitelabel for a custom site that would grow with them and properly reflect the magnitude of their international business. With an easy to use CMS as a prerequisite, we turned to WordPress for more exacting editability and expandability to accomplish measured goals. Custom graphic design and imagery would be key to raise brand standards and improve collateral materials for their online and offline presence.

Information Architecture

Wireframes conveying the user experience of EveryMundo

Interactive Design

Design comps of EveryMundo
Icon Design
Custom icon designs for EveryMundo
Mockup of EveryMundo on an iPhone
The EveryMundo color scheme

The Solution

Because they’re a team of talented technologists themselves, we handed over the keys to a site they can maintain and build upon for years to come: an optimized, customized website, fully integrated with Wordpress and ready for expansion. As with most of our WordPress builds, we created a pairing of custom post types and custom meta for each of EveryMundo's data types: Products, Services, Team, and Resources. This allows for a clean data infrastructure and a seamless experience for EveryMundo's in-house team. We also focused on unique design aspects, including custom-designed airline-themed icons for each of their products.

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