We are a team of designers, developers, engineers, and marketers with a shared passion for solving problems in a measurable, user-centric and beautiful way–from ideation through execution. We started here in Toledo, Ohio and have our headquarters on Adams Street in the burgeoning Uptown district.


Whitelabel started in 2013 as an agency and venture studio, specializing in custom application and website builds, as well as product development and growth marketing. With an emphasis on continuous learning, the Whitelabel team challenges each other and our clients to remain current and relevant in an ever-changing digital landscape. Since our founding, we have steadily grown, embracing a distributed team philosophy. Our team stretches from Dayton to Detroit, Chicago, and New York City, using technology to account for the physical distance when we can’t be together.

Not your typical web nerds

We're a dedicated group of forward-thinking creators and innovators.

Josh Cooper
CEO / Founder
Jon Spencer
Creative Director / Founder
Tim Varner
CSO / Founder
Daniel Graham
Lead Developer
Curt Estridge
Cale Spencer
Caroline Jobe
Alex Martinez
Nathan Trzcinski
SEO Specialist
Joel Trzcinski
Project Manager
Torey Hickman
Rebekah Meyers
Josiah Dudzik
Jake Krogman
Olu Shadare
Emily Dammeyer
Account Manager


Whether we are working remotely, together in our Adams Street office, on a company retreat, or out and about in the community, we work hard and play hard.

Come Work With Us

We're always looking for great people.

Join the Team